Tesco 'planning' discount chain to take on Aldi and Lidl

Retailer has reportedly hired advisers to develop separate brand as threat from discounters grows

Britain’s biggest supermarket group is understood to be working on a secret plan to develop a new discount grocery chain to take on cut-price chains Aldi and Lidl at their own game.

Tesco is said to be developing a separate brand that would match the German discounters on price, offering a far more limited range of products than the average Tesco store, at around 3,000 compared with 30,000 in a Tesco Extra.

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Source: theguardian
Tesco 'planning' discount chain to take on Aldi and Lidl