The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format …more
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Source: FS – Biz Communication
Nine Actions That Torpedo Global PR